NIKI, Reebek, Abibas, Guci, Prado – sounds familiar doesn’t it? That’s the power of a famous brand. It has such high recall value that even a misspelling or a spin off on its name will still invoke the authentic brand and the high quality it is associated with. It is this very same association that is used to trick gullible customers, not just in luxury goods but in logistics as well.
Gati-KWE is one of India’s premier express distribution companies. It’s rich legacy of innovation, high quality service, reliability and reach deep into the hinterlands of India, have made it a household name and one that is synonymous with top notch express distribution services. It has taken years of hard work, passion, and dedication to build this reputation. However, there are some who are looking to misuse the trust this brand instils, by creating websites which imitate Gati-KWE and Gati Ltd. to swindle customers’ money.
Zero tolerance for imitation
Minor changes in the brand’s logo or various permutations and combinations of the company names are created, and using search engine optimisation these websites are promoted. Unsuspecting customers, who wouldn’t be aware of such subtle changes, land up trusting these inauthentic websites with their goods, but often end up losing their money and their cargo.
To protect its customers, the company is toughening its stance. Strict legal action is being taken against those who are imitating the brand’s iconic name. The company has taken efforts to identify such entities and is targeting them with appropriate action. One of the principal causes for this situation is the lack of awareness among people on how to identify the inauthentic websites. Through rigorous awareness campaigns on social media, Gati-KWE is making people aware of it, while simultaneously initiating strong legal action against such infringers.
What can customers do?
It is but natural for customers to want the best express distribution company to move their cargo. All they need to do is be more vigilant. Always using the authentic websites: https://www.gatikwe.com/ and https://www.gati.com/ and helpline: 1860-123-4284 is a start in the right direction.
Customers could also be aware of the various websites that imitate Gati-KWE and Gati Ltd.’s name and logo. Here’s a list of such company logos:
For those customers who have already interacted with such entities for their cargo movements, it would be wise to report it to the concerned authorities at the earliest and take legal action to recover their goods and money.
Gati-KWE has a long legacy behind it and is committed to protecting it, along with its customers at all costs. That’s why, true to its core value of Customer Centricity, it is taking specific steps against those making unacceptable use of Gati-KWE or Gati Ltd.’s name. But vigilance involves the active participation of all players – the organization, vendors, and customers. Being aware is the first step to beware.